In 2018, Elin took on the challenge of becoming Teka's sole distributor in Singapore, successfully navigating the complexities of managing a global brand as a new start-up. This experience equipped her with a deep understanding of the entire business process, from sales and marketing to after-sales support and logistics. Elin's hands-on approach even extended to repair works and installations, showcasing her dedication to ensuring customer satisfaction.

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Today, Elin stands as a recognised leader in the home appliance industry, leveraging her extensive network, sharp business acumen, and profound market insights. She spearheads CWL's sales and operations, driven by a vision to make effortless modern living a reality for every home.